Given that Farris Lind was a Navy fighter pilot instructor during World War II, and later a crop duster, one might assume that’s where he got the nickname Fearless Farris. Not so. Lind got the idea for the name from Fearless Fosdick, the cartoon character Al Capp drew as a parody of Dick Tracy. Lind knew the alliteration would make it easy to remember. He invented the story that he was Fearless Farris because the “big guy” oil companies didn’t scare him. The first neon sign for his Boise service station featured a boxer under the words “Fearless Farris.”
The iconic skunk, also a boxer, would come along later when a competitor called Lind a “stinker” for his cut rate prices for gasoline. Was Lind insulted? Oh, gosh, no. He latched onto that name like a leg trap. His growing chain of outlets became Stinker Stations with a boxing skunk logo.