At a time when there are Twitter wars over fast food chicken sandwiches let us pause and remember a simpler time when distinguishing one burger joint from another was as simple as putting on staged productions on the roof of a drive-in.
Those simple times were in the 1950s, the go-to decade of simple times. The drive-in trying to sell you burgers was the Howdy Pardner Drive-In, located on Fairview Avenue, kind of kitty-corner from where KTVB is today. In the 50s a parking lot for the Western Idaho Fair was across the street from the drive-in, so advertising mentioned that the establishment was on Highway 30 across from the fairgrounds.
And, they did a lot of advertising, much of it aimed at letting people know what was going on up on the roof (cue the Drifters). That roof extended out over the cars pulled up to order from the curbside menu boards ready to serve drivers. It doubled as a stage for acrobatic artists, a tiny tots style show, 11-year old local TV and radio singer Gene Capps, spring follies, tap dancers, a ballet, the Twisters “teenage jazzmen,” ventriloquists, and the “Miss Howdy Pardner” contests in two divisions, one for those 3-5 years old and the other for girls 3-18. One hundred and fifty students in costume from the Maysco school of dance in Nampa gave a recital on the roof in June, 1955.
The “stage in the air” was well used, mostly on Wednesday and Thursday evenings from 1952 into the late 50s when owner Al Travlestead sold out to Chuck Peterson. Peterson kept the rooftop stage performances going for a few years, but they stopped after Ed Pollard took over the operation in 1962, bringing to an end the “roof shows.”
Totally gratuitous sidebar: Delene Strawn, 17, Boise, drove into the Howdy Pardner, 5250 Fairview, and knocked her sister, Mrs. Elaine Doris, 18, a curb girl taking a break and seated on a chair, through a plate glass window. Strawn’s brakes apparently failed. Mrs. Doris was treated for cuts and bruises. That the two were sisters was apparently just one of those serendipitous tricks the universe plays on car hops from time to time.
Those simple times were in the 1950s, the go-to decade of simple times. The drive-in trying to sell you burgers was the Howdy Pardner Drive-In, located on Fairview Avenue, kind of kitty-corner from where KTVB is today. In the 50s a parking lot for the Western Idaho Fair was across the street from the drive-in, so advertising mentioned that the establishment was on Highway 30 across from the fairgrounds.
And, they did a lot of advertising, much of it aimed at letting people know what was going on up on the roof (cue the Drifters). That roof extended out over the cars pulled up to order from the curbside menu boards ready to serve drivers. It doubled as a stage for acrobatic artists, a tiny tots style show, 11-year old local TV and radio singer Gene Capps, spring follies, tap dancers, a ballet, the Twisters “teenage jazzmen,” ventriloquists, and the “Miss Howdy Pardner” contests in two divisions, one for those 3-5 years old and the other for girls 3-18. One hundred and fifty students in costume from the Maysco school of dance in Nampa gave a recital on the roof in June, 1955.
The “stage in the air” was well used, mostly on Wednesday and Thursday evenings from 1952 into the late 50s when owner Al Travlestead sold out to Chuck Peterson. Peterson kept the rooftop stage performances going for a few years, but they stopped after Ed Pollard took over the operation in 1962, bringing to an end the “roof shows.”
Totally gratuitous sidebar: Delene Strawn, 17, Boise, drove into the Howdy Pardner, 5250 Fairview, and knocked her sister, Mrs. Elaine Doris, 18, a curb girl taking a break and seated on a chair, through a plate glass window. Strawn’s brakes apparently failed. Mrs. Doris was treated for cuts and bruises. That the two were sisters was apparently just one of those serendipitous tricks the universe plays on car hops from time to time.
George Ogden shakes hands with “Miss Kay-Gem” in front of the drive-in in 1956. She regularly broadcast from the booth atop the roof. A decade later “Miss Kay-Gem” would be identified as Bernice Beckwith in the Statesman. Comparing the pictures, it seems this was lady was an earlier “Miss Kay-Gem.” Photo courtesy of the Idaho State Historical Society digital collection.
This poor scan of a Howdy Partner ad shows what might be four bikini clad dancers on the roof of the drive-in. If they were wearing bikinis it would have been out of character for the establishment, which tended more toward family floor, I mean, roof shows.
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